Since the purpose of personal Instagram accounts is to connect with family and friends, the average Instagram personal account has about 150 followers. How many followers does the average Instagram user have? On average, most Instagram users are between the ages of 18 and 34. What is the average age of Instagram users? Use our comprehensive guide on how to grow your social media audience to get started. Growing your social media following involves a lot of planning and strategizing as well as posting the right content and targeting the right audience. How can I get more followers on social media? Try out some of our social media post ideas and see which ones perform the best to find out what type of content your audience likes. This also depends on your industry and what appeals to your target audience, although visuals typically take the cake on social media. Then create a social media strategy to streamline and organize your approach. Find out what you want to achieve through social media marketing and what types of people you want to attract. There are a few things you need to begin marketing on social media – a goal, a target audience and a strategy. How do I get started with social media marketing? Check out our guide on how to choose the best social media channels for your business. So the best platforms to use will vary for each business. Instead, focus on a couple of platforms that are highly popular among your target audience. While the natural assumption is that you should be on all the popular platforms, this can be counterproductive if not executed with a strategy. Which social media platform should I use to promote my business? Once you find a posting frequency that works for you, create a publishing calendar, and follow it consistently. While you definitely should publish at least one post every day, you should see if posting more often will make any difference in your performance. How often should I post on social media?Īgain, this largely depends on your audience. You can also use our guide on the best time to post as a starting point before you find what works best for your business and industry.
So ideally, you should look at your post performance to get valuable data about the perfect post timing for your business. While your choice of platform and your industry both matter, your audience activity plays the biggest role. The best time to post on social media depends on several factors. What’s the best time to post on social media? Granted, these numbers will decline as the hype dies down, projections still show that the platform will continue to see a double-digit growth rate in the coming years. Meanwhile, TikTok saw a 97.5% increase in its US user base. In fact, its US user growth rate dropped to 6.7% in 2019. While Instagram once held this coveted position, the platform’s growth has tapered off for a while. What is the fastest growing social media platform? So we can expect that social media users will spend around 1 hour and 22 minutes on average using social media every day. eMarketer predicts that this average will increase by 8.8% in 2020 due to social distancing and people spending more time indoors during the pandemic. In 2019, the average social media user spent around 1 hour and 15 minutes per day on social media.
How long does the average person spend on social media per day? Eighty-nine percent of marketers surveyed used the platform while 83% of consumers surveyed used it. The Sprout Social Index XV: Empower & Elevate also found that it’s the most popular platform for both marketers and consumers.
It had garnered 2.6 billion monthly active users by Q1 of 2020. What is the most popular social media platform?īased on user count alone, Facebook continues to be the most popular social media platform. How many people are on social media?Īs of April 2020, a total of 3.81 billion people around the world use social media, putting the worldwide social media penetration rate at 49%.
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